Logan Kelly
Logan Kelly
APEX Athlete Competitor | Squat: 385lbs, Trap Bar Deadlift: 455lbs, Bench Press: 225lbs, 32.5in Vertical Jump, 4.85 40yd Dash

Qualifications

Bachelor of Science in Exercise Science, Master of Business Administration (MBA), Certified Strength & Conditioning Specialist (CSCS), CrossFit Level 2 Trainer

Owner & Sports Performance Coach

Logan Kelly

I know exactly what it’s like to lose touch with your competitive edge and exactly what it takes to get it back. Growing up, I found my fire on the lacrosse field in high school, but like many athletes, my path into adulthood shifted away from organized sports. I spent years navigating the fitness landscape, transitioning from CrossFit into general group fitness coaching, and ultimately into elite private training. Along this journey, I realized my true calling wasn’t just tracking reps; it was helping individuals recapture their inner competitor. Today, I walk the walk. Over the past year, I’ve been actively rediscovering my own athletic fire by competing in high-level events like APEX, and I am currently deep in training for the 2027 US Olympic Bobsled Combine.
The turning point for me came after my organized sports career ended. After years of coaching general fitness, I faced a choice: accept the status quo, or fight to reclaim my own athleticism. By stepping back onto the field to compete in APEX and setting my sights on the Olympic Bobsled team, I conquered that internal doubt. This transformation forced me to realize exactly what I am capable of, and it completely redefined how I coach today.

My purpose is to help current and former athletes discover that they are profoundly capable, resilient, and athletic. I am deeply passionate about serving adults and competitors who refuse to let their athletic fire die out. My motivation stems from a commitment to elite standards: I am a coach who dives into the research, stays on the cutting edge of sports science, and enforces technical execution. I believe training should be fun, but I care deeply about getting undeniable results. If you are ready to stop just "working out" and want to find out how truly athletic you can be, I am here to build that exact blueprint for you.